Audience research

Engaging a relatively similar age group of individuals is enabling a similar understanding. For example, a group of 10 year olds wouldn't be suited to watch an 18 rated movie because of the possible sexual scenes/blood/gore etc. Researching into your aimed audience allows you to let your movie be accessible as well as enjoyable. Sometimes it's hard to stick to the age boundary as of little things you may want to include yet they're not suitable for everyone.

Exploratory audience research allows you to learn the incentives and what potential barriers that there may be. The information obtained enables you to communicate with the specific audience as they can relate to the issues/emotions etc that are shown.

The audience I've chosen will be certificate 15. This way you can aim it at a wider ranged audience and also include more. For example, the use of drugs can be used in a certificate 15 movie yet the potentential influence is to show the effects of drugs and why they shouldn't be used. Certificate 15 movies usually try to highlight every day life issues and influence young teens to choose the right options.